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Electric Radio

Electric Radio

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  • Web design and development

  • App design and development

  • Social production, strategy and management

  • Cross-channel PPC management – via FB, IG, TW and Google

  • Service design, planning and strategy

  • Team and customer interface design

The UK's champion dance music station

Electric Radio is a dance music platform that uses social and smart technologies to break the boundaries of traditional FB and DAB radio broadcasting. Their mix of fresh and new non-stop house music gives grass-root talent from the UK and beyond the chance to schedule alongside some of the biggest names in dance music.


In early 2020, Electric underwent a major branding, strategy and technological revamp in partnership with Firebox Creative. Using the latest software, smart home devices, app integrations and high performance web design we came up with a series of solutions to grow and scale their listening audience without relying on traditional channels.


Using our expert industry experience we successfully introduced on-air advertising for Electric in July 2020 and since working with us, Electric have grown their audience hours by 400%. They are on track to reach 100k listener hours by September 2021 and their line-up is now arguably one of the biggest in UK commercial dance music radio featuring sets from the likes of MK, Tiesto and Defected Records.